Market Launch of the JurAlphorn

People from near and far headed to the Zwillmatthof in Wisen on September 17, 2016 in order to attend the JurAlphorn’s market launch event. After several years of development and some prototypes, the production finally started on a small scale. At the event, professional Alphorn players, interested hobby musicians, friends of the project and proud relatives got a chance to learn more about the instrument and the team behind it. The JurAlphorn was developed and manufactured at “die werkstatt”, a workshop run by the social entreprise “WG Treffpunkt”. Many of the people involved had been part of the workshop from the beginning and took pride in being part of this successful product.

It was an especially touching moment when Udo Schäfer (carpentry manager and initiator of the JurAlphorn project) interrupted an ongoing presentation to say that “Just now, someone ordered one of the first alphorns by phone!”